Benefits of Google My Business to a Business
1.) Facilitates managing of information
With the Google My Business tool, a business can manage the information that users will find upon searching the business. The business can also manage the products and services offered by the organization.
Verifying the business information with Google My Business helps a business to be considered by the consumers as being reputable. It would be wise to include information such as working hours, websites, and street addresses for a business, so as to maximize on leads generated when customers find your business on Search or Google Maps.
2.) Facilitates interaction with customers
Google My Business provides a business with a platform, where they can engage and interact with the customers. A business can read and reply to reviews sent by customers. It can also post photos of what products and services the business offers. Such an interaction is very beneficial to the business. For instance, research has shown that, compared to other businesses, those businesses that post photos on their profiles get 42% more requests for Google Map directions and 35% more clicks on their websites.
3.) Helps a business understand and expand their presence
Google My Business can help a business find insights on aspects like how users searched for the business and where these came from. It can also provide insights into the number of people who called the business directly from the phone number provided in the business profile. With this information, a business can then create and track the business’s performance and also start campaigns for spreading work about the business’ work.
Conclusion
Indeed, Google my Business is the tool to have. It doesn’t matter what size your business or industry is; whether big or small, you can benefit from creating a profile with Google My Business. Use this tool to maximize your visibility on the world’s top search engine and increase more generative leads to your business. Skipping on Google My Business will only mean missing out on potential leads and revenue for your business.
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